Let’s be honest, most kids have a sixth sense for sniffing out boring toys. What looks magical on the shelf sometimes turns into clutter by day two. So to avoid another forgotten plaything in the bottom of the toy box, this review takes a different route: everything featured was tested by a real five-year-old over a few weeks. No flashy packaging bias, no parent-led hype. Just honest reactions, repeat use, and the rare toy that was chosen again and again without prompting.
The Real MVPs From Hamleys Toy Testing
- Hamleys Bubble Machine Camera: pure joy in a box. Easy for kids to use, no fiddly parts, and it actually works outside without clogging.
- Hamleys Plush Dinosaur Backpack: doubles as a toy and a bag. Gets worn around the house and out on walks, which says everything.
- Melissa & Doug Wooden Ice Cream Counter: perfect for imaginative play and building early social skills. Durable enough for daily use.
- Hamleys Mini Ukulele: no batteries, no screens—just pure strumming fun. Bonus: It holds up surprisingly well to toddler percussion.
Not Every Toy Deserves A Second Look

Some toys get played with once and then… never again. Others? They’re part of the daily routine—rolled into imaginary worlds, picked for playdates, or carried from room to room like a favorite hoodie. This hands-on test helped sort the forgettable from the front-runners.
What worked best weren’t the toys that lit up or talked back. Instead, it was the ones that gave the child freedom to invent their own stories or interact with the world in a new way. That’s where Hamleys delivered better-than-expected results.
A Toy That Shoots Bubbles And Actually Works

Let’s start with the win that made it into daily play: the Hamleys Bubble Machine Camera. There’s no complicated setup, no awkward buttons, and no drama mid-use. It just makes bubbles—lots of them—and keeps working.
For outdoor play, it’s the perfect sidekick. Unlike a lot of bubble toys, this one doesn’t leak or get sticky fast. It’s also compact enough to toss into a day bag without making a mess.
If you’re buying for a kid who prefers to run, chase, and giggle versus sit and stack things—this is the one.
The Toy That Turned Into A Comfort Object

The Hamleys Plush Dinosaur Backpack was a surprise hit. It technically falls under accessories, but it’s been treated like a best friend in toy form.
- Worn to the park, the shops, and on the school run
- Used for pretend play (the dinosaur is often “going to school”)
- Holds snacks, mini figures, or a favorite book
It works because it’s soft, wearable, and just the right size. Some toys end up carried everywhere simply because they feel like a toy, even if they’re not one in the traditional sense. This one’s in that sweet spot.
When Imaginative Play Meets Real Skill-Building

If you’ve got a little one obsessed with role play, the Melissa & Doug Wooden Ice Cream Counter is hard to beat. It’s an instant ice cream shop setup with flavors, cones, a scooper, and play money. More importantly, it’s one of the few toys that:
- Teaches turn-taking and serving
- Builds early counting skills without feeling like a chore
- Can entertain multiple kids (or kids and adults) at once
There’s something satisfying about toys that offer both entertainment and a touch of low-key learning. And bonus—it’s all wood, so it actually lasts.
A Musical Toy That Doesn’t Need Batteries

In a world where most toys beep, flash, or sing with questionable volume control, the Hamleys Mini Ukulele is refreshingly quiet—unless you count enthusiastic strumming.
There’s no app, no tech, and no complicated parts. Just four strings, a colorful body, and one very proud kid who thinks they’ve started a band. This one’s best for ages 3–6, though older kids might enjoy it too (just don’t expect pitch-perfect concerts).
More than anything, it fosters creativity without relying on screens. And that’s becoming harder to find in toyland.
Final Verdict: Only Some Toys Deserve A Spot On The Shelf
After a few weeks of real-world use, the clear takeaway is this: not every toy needs to be high-tech to hold a child’s attention. The ones that stuck from Hamleys were the ones that invited open-ended play, matched the child’s energy, and—most importantly—got picked again without adult encouragement.
Whether it’s a bubble machine, a backpack-turned-buddy, or a wooden counter that transforms playtime into a pretend business, Hamleys still knows how to deliver toys that feel fun and functional.
When in doubt, trust the kid’s choice. They’ll show you what matters.










