Let’s be real—there’s nothing glamorous about toilet paper. You don’t brag about it. You don’t Instagram it (well, unless you’re that kind of person). You buy it, you use it, you forget about it.
But Who Gives A Crap is here to make sure you never think about toilet paper the same way again. And honestly? We’re here for it.
It Started With… A Crowdfunding Campaign?
Back in 2012, three friends—Simon, Jehan, and Danny—had a wild idea. What if they made toilet paper that was:
- Good for your bum.
- Good for the planet.
- Good for people who don’t even have toilets.
To get it rolling (pun very much intended), they launched a crowdfunding campaign. The catch? They refused to “go” until they raised enough money. It worked—people loved the mission, and Who Gives A Crap was born.
What Makes It Different from the Stuff in Your Local Aisle?
1. It’s Actually Lovely to Use
Softness matters. Strength matters. And these rolls have both, without the weird chemical smell or scratchy feel. The bamboo version feels premium, while the 100% recycled version still manages to be gentle.
2. Zero Plastic, 100% Pretty
Each roll is individually wrapped in colourful, recyclable paper that’s almost too cute to hide in the cupboard. No plastic film, no landfill guilt.
3. Every Purchase Has Purpose
Half the profits go to building toilets and improving sanitation for people in need. That’s not a PR stunt—it’s a core mission.
4. Delivered to Your Door
Because running out of toilet paper should never be a late-night emergency. Flexible subscriptions mean you get what you need, when you need it.
The Personality Factor
This isn’t just a toilet paper company—it’s a movement with a sense of humour. The packaging will make you laugh. The website is cheeky. The product descriptions are full of personality.
Who Gives A Crap knows that if you want people to care about serious issues (like the 2 billion people worldwide without access to proper sanitation), you have to make the conversation engaging. And they nail it.
Real Customer Love
Hands down the best toilet paper I’ve ever used. Soft, strong, and guilt-free.– Sarah J.
The fact that it’s doing good in the world is just the cherry on top. Plus, no more lugging giant packs from the shop! – Mark T.
I keep the patterned rolls in my guest bathroom—instant conversation starter.– Emily W.
Why Switching Makes Sense
We live in a world where small daily choices add up. Choosing a sustainable toilet paper brand might not feel like a big deal, but multiply it by every household and you start to see the impact.
With Who Gives A Crap, you’re:
- Reducing waste.
- Supporting ethical production.
- Funding life-changing sanitation projects.
- Getting a better product for your home.
It’s a win-win-win-win situation (and yes, that’s a lot of wins).
The Bottom Line (Pun Fully Intended)
Most toilet paper is just… toilet paper. But this? This is toilet paper with a cause, a conscience, and a killer sense of humour. It’s a small swap in your shopping cart that makes a big difference in the world.
So next time you’re stocking up, ask yourself—are you giving a crap?
