Buying jewellery isn’t like picking up a new pair of jeans or ordering a phone charger. It’s personal, often emotional, and usually attached to a big life moment—an engagement, a birthday, a promotion, or something even deeper.
Beaverbrooks understands this. That’s why they’ve created two ways to shop: a seamless online platform and a hands-on in-store experience. But which is better? The truth is—they both have their strengths. Here’s how they compare, depending on your needs.
TL;DR – Online vs In-Store at Beaverbrooks
- Online: Best for convenience, browsing, fast delivery, and quick gifting
- In-store: Ideal for trying on, custom sizing, personal consultation, and confidence before high-value purchases
- Both channels offer interest-free credit, returns, and branded packaging
- Whether you shop online or visit a physical store, you’re backed by Beaverbrooks‘ trusted customer service and quality guarantees
Shopping Online: Smooth, Fast, and Surprisingly Detailed
If you’re someone who likes to shop in your own time, the Beaverbrooks website makes it easy. Their platform is modern, mobile-friendly, and well-organized. You can filter by style, price, metal, stone, and brand—whether you’re after a delicate bracelet or a show-stopping engagement ring.
Product pages are packed with high-res images, videos, and clear specifications. You can zoom in, rotate, and get a real sense of detail before buying. They even show real-life model photography for scale.
Delivery is quick and free, and items arrive beautifully packaged. If you’re in a rush or buying a gift last-minute, it’s the faster option.

In-Store: For the Moments That Matter
Sometimes, though, you just need to see it in person. Try it on. Feel the weight. Understand how it looks on your hand or neck. That’s where Beaverbrooks’ 70+ physical stores shine.
Staff are welcoming without being pushy. They’re trained to walk you through diamond grades, help you with ring sizing, and explain differences in metal types or price points. It’s ideal if you’re buying something sentimental—or simply want the confidence that comes from expert help.
You can also reserve online and collect in-store, which gives you the best of both worlds.
Returns, Resizing & Perks: Same Service Everywhere
One of the best things about Beaverbrooks is their commitment to service, no matter how you shop. They offer:
- Free ring resizing
- Free cleaning and care advice
- Easy returns and exchanges
- Interest-free payment plans
- Gift-wrapping and presentation boxes
The perks don’t change between online or in-store purchases. You’ll get the same brand polish and attention to detail.

Who Wins?
There’s no single winner here. If you know what you want or are browsing a range of gift options, shopping online with Beaverbrooks is a breeze. But for meaningful jewellery purchases—like a proposal or anniversary—a store visit offers a personal layer you can’t replicate from a screen.
FAQs
Q: Can I return an online order to a store?
Yes. You can return or exchange online purchases at any Beaverbrooks location.
Q: Is there a price difference between online and in-store?
No. Prices are matched across both channels.
Q: Can I get something gift-wrapped if I order online?
Absolutely. Beaverbrooks offers complimentary gift packaging online and in-store.
Q: Do I need an appointment for in-store shopping?
Not always, but it’s recommended for engagement rings or luxury watch consultations. You can book easily through their website.
Q: Is it safe to buy high-value items online?
Yes. The Beaverbrooks site is secure, and all parcels are insured during delivery. You also have full access to warranties and aftercare.