As winter fades and the world bursts into bloom, Oilily welcomes the season of renewal with its Spring/Summer 2025 (SS25) Collection—a radiant celebration of color, whimsy, and wearable joy. True to its heritage of bold design and playful sophistication, this season’s offerings are made to brighten wardrobes and uplift spirits, with every piece infused with the vibrant optimism of spring.
A Symphony of Color and Pattern
The SS25 collection is unmistakably Oilily: a joyful palette of citrusy yellows, berry pinks, dreamy sky blues, and lush greens. Prints take center stage once again, from the cheeky charm of fruit ball motifs to elegant floral compositions that nod to spring gardens in full bloom. There’s magic in every detail—embroidered accents, hand-drawn illustrations, and hidden messages that transform clothing into an experience.
Whether it’s a breezy dress, a structured jacket, or a must-have bag, each piece is a conversation between art and fashion—designed to be discovered and cherished.
Signature Styles with a Fresh Twist
This season, Oilily reimagines its iconic silhouettes with fresh fabrics and playful flourishes. The Durnham dress returns as a standout staple with swirling color combinations, while the new Bean Blouse steals hearts with its delicate embroidery and unexpected textures.
Practicality meets personality with the Sylvia Shopper, a roomy carryall splashed with the season’s signature prints. For travel, the toiletry bags featuring fruity graphics and glossy finishes prove that utility can still be fun and fashionable.
Fashion for All Generations
Oilily’s SS25 collection embraces the full family experience—offering charming styles for women, girls, boys, and babies. Think matching prints, sibling-friendly outfits, and twinning looks that celebrate togetherness and individuality all at once. Whether it’s a sunshine-yellow romper or a coordinating set, these pieces make everyday moments feel like special occasions.
Details That Spark Delight
Oilily is known for its attention to detail, and the SS25 collection continues this tradition. Inside linings reveal hidden illustrations, sleeves hold secrets of stitched magic, and joyful quotes are tucked into collars like tiny treasures. These thoughtful touches are more than decorative—they’re reminders that fashion can be fun, expressive, and deeply personal.
From Our Atelier to Your World
Crafted with care in Oilily’s dedicated ateliers, each garment reflects a commitment to creativity, comfort, and quality. Sustainability also plays a role, as the brand continues to explore mindful fabric choices and responsible production practices—ensuring the beauty of today doesn’t compromise the joy of tomorrow.
Style That Travels
From school runs to seaside escapes, the SS25 collection is made to move with you. Lightweight jackets, breezy cottons, and travel-ready accessories reflect Oilily’s adventurous spirit—captured beautifully in campaign shots exploring India, where color, culture, and curiosity converge.
