For almost 30 years, DC Shoes has been doing just that. Bold ones. And whether it’s the streets, the mountains or the skatepark, no board was left unturned as DC continues having fun. Instead, it has cemented its status as a provocateur that seeks to push boundaries, to subvert conventions and set its own standard of beauty, in a style-informed, performance-based universe where defiance intertwines with ingenuity.
DC Shoes was started by action-sports entrepreneur Ken Block and designer Damon Way in 1994 and swiftly became a disrupter in skate culture. But what began as a skate shoe company has since exploded into an international force—melding influences from action sports, art, music, industry and style, creating a brand that is universally recognized and sold in countries throughout the world.
From Concrete to Culture: Skateboarding’s Origins
DC changed the game of skate footwear with a singular mission: make shoes that could keep up with it. The label brought in technical details that were not so much for show as built to last. Reinforced stitching. Cushioned soles. Thick tongues. And, most important: style did the talking.
Through collaboration and their team’s input, DC revolutionised skateboarding into what we know today.Resultant of a bloodbath of innovation and style, showered upon skate and snowboarding culture from DC’s varied and comprehensive range of athletes, the brand was quick to redefine what the skate shoe could become. It was not just equipment; it was a cultural icon.
Today, DC skate shoes are still some of the most sought-after designs on the market. From archival styles such as the Court Graffik and Lynx to the latest in tech-modern footwear, DC is still dictating what skaters worldwide prefer.
Blazing Trails in Snowboarding Innovation
DC didn’t restrict itself to street-level thought. When the brand launched into snowboarding, it took the same diabolically defiant approach. The transition wasn’t a turn down into a another road —it was an organic shift. In the same way it was for skaters, DC started making premium snow products built by snowboarders, for snowboarders.
Here is a list of what DC has on tap for snow these days:
Tough outerwear: Jackets and pants mixing weather protection with street style.
Performance boots: Built for maximum snow feel, flex, and control on the mountain.
Layering and accessory backcountry mission: Built for all conditions ranging from your average park laps to deep backcountry days.
Working with feedback from riders like the pros and input from real riders in the streets we build Whatever you’ll buy the most and the best price.
Where Streetwear Meets Sport700+ SKUs / May 2019 DROPS!
Performance and aesthetic is where DC has always lived. It’s not a skate brand, or a snow brand — it’s a streetwear heavyweight with an eye for detail and a finger on the pulse of culture.
From loud graphic tees and hoodies to stand out joggers and jackets, DC has created a wardrobe that expresses personality, attitude and movement. Drawing on music, art, action sports, and urban design, its collections transcend the ordinary to celebrate the entirely personal and the inspiration of the future.
With pad printings, collabos and fresh remakes of original styles, DC keeps it streetwise by always staying one step ahead of the game.
Innovation Is in Our DNA
Yet whether it’s shoes made for kickflips or jackets engineered for blizzards, there’s one uniting thread: innovation. DC doesn’t just chase trends—it disrupts them, blending the into-the-future tech with back-in-the-day style and signature team-driven influence.
Every new season brings:
Improved materials that are lighter, warmer and more robust
Form Fitting Through The Hips And Thighs For A Sleeker Look And Feel
An even greater move toward eco-friendly production
Because here at DC, defying limits isn’t optional; it’s wired into the brand.
The Ride Isn’t Over — It’s Just Beginning
From pro-skateboarders to snowboarders, rockers to rappers, DC Shoes is the original and has been since that day that started a revolution. It’s also about what you don’t wear — and what you stand for.
So if you’re hitting the streets, the skate park, the bar or the mountain, you know your feet will be covered.Gear up and go with the Anvil from DC!
