Here’s an impression: DC Shoes has been a cultural sign since it was founded in 1994, and it’s much more than a sneaker brand. A statement. A movement. Our brand was born at the intersection of skate and street and became the heartbeat of streetwear; today it’s an international icon for guys who seek to express their attitude through the clothes they choose to wear.
With product built from a renewed focus on the individual, DC is looking forward, confident that the continuing evolution of its product will have the same lasting effect on skateboarding as the progression of the sport itself.
The DNA of Rebellion
DC was founded on disruption. Ken Block and Damon Way were not following trends when they created the brand, they were innovating the tools true riders needed. DC Shoes offered skaters something they never experienced: shoes designed by skaters, for skaters, with features to withstand grinds, slams, and street sessions.And more than anything, DC celebrated freedom of expression that ruled the skate and snow markets. It represented counterculture swagger, graphic design that was anything but subtle and absolute individualism unabashed.
If the good music doesn’t reflect that, so be it; those are all safe choices in a world where D.C. opted to be louder, tougher, realer.
Style That Speaks Volumes
One look at a pair of DC Shoes, and you know they weren’t made for the ordinary. Whether it’s their chunky skate silhouettes, oversized logos or limited edition collabs, DC gear today still clearly stands out and earns respect.
On the streets of LA to the half pipes of Whistler, the brand has taken fashion and function to the next level. DC’s men, women and kids collections adhere to a sense of; Easy cool throughout, with fresh colour ways and artwork.
Staples of the streetwear and every day needs
Pro skate shoes with high-tech both pros rely on
Stylish head-turning statement jackets that will stand the test of time.
Inspired by a world of rebellious, in-your-face music and fashion that defines action sports and its subcultures, DC is redefining and disrupting street style with a skate shoe line that has something for everyone.
Gear That Performs
Functionally speaking, DC not only talks performance — it lives it.
The snowboarding line of products includes:
High performance outerwear: hard wearing, insulated, waterproof and breathable jackets and pants for whatever you throw at them
Technical boots and equipment: created for world class athletes, Timberland PRO work shoes, boots, and original work boots are an inspiration to wear, and are built to stand up to the toughest of conditions
Infinite layering system and accessories: just as comfortable waiting in the park as it is knee deep in powder
And that’s how DC has continued to make the best skate shoes in the industry. DC Skate shoes have always featured bold colors and a lot of detail, something that skateboarders know and love.
For All Riders, All Around The World
DC was never for the elite alone. It’s for the kid bombing hills in their neighborhood. For the rider taking their riding to the next level in the backcountry. For the artist who turns sidewalks into skateparks.
Any collection of ISBNs that DC includes is accessible to all:
All ages
All genders
All terrains
Featuring sizing, designs, and extents for everyone, DC is driven to make gear that elevates your experience, designed & built to defy everything they stand between you and the mountain.
The Legacy Lives On
Three decades in, and DC’s energy has not waned. [..] Its heritage is rooted in motion and progressive culture, and it’s supported by a vision of rebellion that is not only a lifestyle, but a lifelong journey.
Focusing on the future has never looked so felt so good.Founded with a fearless attitude and an innovative mind, DC Shoes has continued to evolve skate style since day one.
For when performance combines with attitude, and innovation combines with defiance, you get DC.
Join the legacy in motion. Find the most up to date at dcshoes. com
