We’ve been buying toilet paper the same way for decades—grab it from the supermarket, toss it in the trolley, and never give it a second thought. But here’s the uncomfortable truth: the toilet paper industry is quietly gobbling up trees, generating mountains of plastic, and leaving a trail of environmental waste behind.
Most brands keep it quiet. One brand decided to shout about it—while making us laugh, feel good, and rethink our bathroom habits entirely.
That brand is Who Gives A Crap.
TL;DR
Premium toilet paper, made from either 100% recycled paper or bamboo. Wrapped in fun, plastic-free paper, shipped carbon-neutral, and donating 50% of profits to building toilets and improving sanitation worldwide. It’s soft, sustainable, and changing lives—one roll at a time.
The Big Idea: Making Toilet Paper Fun (and Impactful)
Here’s the thing: toilet paper isn’t exactly dinner party conversation… until now. Who Gives A Crap has built a brand so bold, so colourful, and so unapologetically different that it’s impossible to ignore.
The mission is simple:
- Make high-quality toilet paper that’s kind to the planet.
- Use profits to tackle the sanitation crisis affecting billions worldwide.
- Have a cheeky laugh while doing it.
Two Rolls, Two Ways to Do Good
100% Recycled Paper Rolls
- Made from post-consumer waste paper (think office paper, books, and more).
- Saves trees, reduces water use, and lowers carbon emissions.
- Still soft, still strong, and wrapped in beautiful patterned paper.
100% Bamboo Rolls
- Bamboo grows incredibly fast without needing pesticides.
- Naturally soft, durable, and luxurious.
- Perfect for anyone who wants that “premium” feel without the guilt.
No matter which you choose, both options are 3-ply, so you’re not sacrificing comfort for sustainability.
More Than Just Toilet Paper
The real magic? 50% of profits are donated to help build toilets, improve sanitation, and bring clean water to communities in need.
Right now, about 2 billion people don’t have access to safe sanitation. That means disease spreads faster, children miss school, and communities suffer preventable illnesses. Your toilet paper habit can literally help change that.
This isn’t just buying a product—it’s joining a movement.
Why Customers are Obsessed
It’s not just the eco-friendly mission that’s winning hearts. The experience of using Who Gives A Crap is just… different:
- The Packaging – Bright, patterned, and plastic-free. Many customers repurpose it for gift wrap, crafts, or just to make the bathroom look better.
- The Subscription Service – Flexible, convenient, and perfect for busy homes. Rolls arrive before you run out, so you’ll never face the dreaded “last sheet” panic again.
- The Personality – From the funny notes inside the box to the cheeky tone on every wrapper, it’s a brand that makes people smile.
Real Reviews from Real People
It’s rare to find a product that’s eco-friendly, charitable, AND feels this good to use. Worth every penny. – Claire M.
The bamboo rolls are my new favourite thing. They’re soft, strong, and I love knowing I’m helping someone every time I buy. – Daniel P.
The packaging is gorgeous. I actually keep a few rolls on display because they look so fun. – Megan L.
Who It’s Perfect For
- Eco-warriors: If you’re looking to cut waste and reduce your footprint.
- Busy households: Never run out again with a flexible subscription.
- Design lovers: Yes, your toilet roll can be a design statement.
- Big-hearted shoppers: Buy something you already need and make a global difference.
Why Now’s the Time to Switch
Sustainable choices aren’t just a trend—they’re becoming the baseline expectation. Choosing a plastic-free toilet paper subscription, eco-friendly bamboo rolls, or 100% recycled loo roll means you’re part of the solution.
And unlike other eco swaps that require effort or compromise, this one is simple: you get better toilet paper, and the planet gets a break.
FAQs
1. Is the bamboo option worth it?
Yes—many customers describe it as the softest toilet paper they’ve ever used, with great durability.
2. How eco-friendly is the recycled paper option?
It uses zero virgin trees, far less water, and produces fewer carbon emissions than standard rolls.
3. Can I pause or cancel my subscription?
Absolutely. It’s fully flexible—you’re in control.
4. Where do the donations go?
Half of all profits fund global sanitation projects, from building toilets to improving water systems.
