Now making appearances in mainstream culture after generations of being the secret preserve of women and men in latex in private rooms, the material that brings glamour, fetish chic and outright sex appeal to every item made – and Libidex has been the driving force in the resurgence of latex since the brand was founded in 1997. Capitalizing on its bold designs, couture-level construction and no-holds-barred approach to self-expression, Libidex has elevated latex from underground fetish wear to must-have-now and the world’s taken notice.
From music festivals such as Coachella to top-end runway shows, Libidex is taking latex to the very edge. And this is the story of how one London-manufactured latex couture brand reinvented fashion and transformed latex into an emblem of empowerment, imagination, and pure, unfiltered individuality.
How Latex Got to the Mainstream—With Help From Brit Brand Libidex
Latex had always been a material of fetish, of alternative lifestyles and of the underground scene; but for years that was its only home. But in recent years, the direction has reversed. Influential celebrities, stylists and fashion houses are embracing the material’s seductive sheen, sculptural fit and power to broadcast that more ordinary, everyday looks are being put on hold.
And leading the way? Libidex, a masterful brand kinkswerking it from concept to garment: elegant and edgy, and oh so accessible.
Offering well over 1,000 different latex designs – from catsuits to sexy lingerie and the protest collection – and they are proud that their rubber is ‘wearable, versatile and undeniably fashion-forward’.
At Coachella 2025, Latex Looks Like the New Boho
It’s no secret that Coachella is a place to take fashion risks, and in 2025, that meant latex looks galore. Whether it was layered over mesh, assumed as a second skin, or paired with streetwear, festival-goers brought their kink-adjacent aesthetics to the desert heat.
Certainly there had been a Libidexish spike in the influence of Libidex. From influencer capsule to indie performers and runway outfits, Libidex latex was sparkling under the California sun—and displaying that latex is not just for nighttime.
Key Festival Highlights:
Bralettes and shorts in neon-bright latex
Hood statements and statement accessories as hoods wore as bold accessories
Sheer layered dresses with futuristic silhouettes through latex corsets
At Coachella, latex wasn’t just accepted; it was welcomed.
On the Runway: Latex at Couture.
Libidex’s move into the catwalk has been an organic one. Today, latex is the fabric trendsetting designers and stylists reach for to achieve the dramatic effect and contemporary sexiness that can take a look to dazzling new heights. Libidex’s made-to-measure service and palette of 60+ latex colors has led to it being the go-to for stylists dressing high-profile clients and editorial shoots.
The brand designed its soles and were seen on:
Music acts such as Janelle Monáe at important press events
Catwalk shows with leading avant-garde designers
Magazine spreads and red carpet appearances, when haute couture goes latex
And this cross between fashion and fetish isn’t just no longer taboo — it’s now trendsetting.
Inclusion at the Center of the Spotlight
What makes Libidex work is its dedication to inclusion. Unlike most lines of luxury fashion, Libidex offers its garments in custom sizing for any gender, and any body, acknowledging that style isn’t one-size-fits-all. The brand boasts all ranges of gender-fluid and classic feminine and masculine latex silhouettes providing the freedom for clients to use fashion as a way to express ones identity while being worn as a second skin of confidence.
A Shop for Individuality
Worldwide latex fetish fans also fly to Libidex’s Covent Garden boutique – Time Out named it “London’s Coolest Kink Boutique” – to visit the brand in their own country. Whether you want your first corset or your next show-stopper, the boutique has:
Expert styling guidance
The complete made-to-measure and LatexEXPRESS collection
A secure, stylish space to try out alternative fashion
It’s more than a store — it’s a cultural institution.
The Spotlight Is Only the Start
Not only has Libidex taken latex to the masses — it’s made the rules about what latex fashion can be. It’s about art, attitude, empowerment and freedom. With an ever-increasing number of fashion followers pushing the boundaries of conventional style, Libidex look poised to lead the way – proving that latex is here to stay.
It’s a movement.
So whether you’re prancing around a festival field or owning the runway, Libidex is your passport to turning heads, breaking molds & standing out in the endless spotlight.
