When it comes to luxury watches, trust is everything. You’re not just buying a timepiece—you’re investing in craftsmanship, legacy, and often, a sizeable price tag. So before spending thousands on a TAG Heuer, Omega, or Longines, you want reassurance that you’re dealing with a reputable seller.
That’s where Beaverbrooks stands out. Known primarily for fine jewellery and bridal collections, this family-owned jeweller is also an official stockist for some of the world’s top watch brands. But can you really trust them with your next big purchase? Let’s dig into what makes them tick—pun intended.
Not Just Retail—Official Partnerships
Beaverbrooks isn’t operating in the grey market. They’re an authorised retailer for names like:
- TAG Heuer
- Breitling
- OMEGA
- Longines
- Tissot
- Rado
When you buy from Beaverbrooks, you’re getting the real thing—brand-new, boxed, and under full UK warranty. That’s a major difference from sketchy resellers who offer lower prices but no backing from the manufacturer.
Exclusive Editions and Boutique Models
Another thing worth noting? Some models available at Beaverbrooks are boutique-only editions or early releases. This is especially true with TAG Heuer and Omega collections.
That means you’re not just getting a watch—you’re getting access to models that aren’t widely available. For collectors or gift buyers, that exclusivity matters.
Staff Who Know Watches
What sets Beaverbrooks apart is their staff training. Unlike some department store chains where knowledge is hit-or-miss, Beaverbrooks has dedicated in-store watch experts. They’re trained not just in sales, but in horology basics—movement types, complications, service intervals, and brand history.
If you’re uncertain between a quartz or automatic, or whether a watch will retain value, you can expect useful, non-pushy advice.
Flexible Buying Options
Luxury doesn’t always mean upfront cash. At Beaverbrooks, you can split payments with interest-free credit on many high-end models. This gives you more room to afford the piece you want without compromise.
They also offer click-and-collect, free next-day delivery, and gift-wrapped presentation boxes—small touches that elevate the experience.
What About Servicing and Aftercare?
When you buy a luxury timepiece, maintenance is part of the package. Beaverbrooks can help you arrange servicing for most brands, working directly with manufacturers or authorised service centres.
They’ll guide you on intervals, water resistance checks, and how to store and clean your watch correctly. And because your warranty is valid through the brand itself, you’ll avoid third-party headaches.
Real Storefronts for Peace of Mind
Sometimes, you want to see the watch in person before buying. With over 70 UK stores, Beaverbrooks makes that easy. You can browse online and schedule an in-store appointment to try on your top picks.
Final Thoughts
If you’re thinking about your first luxury watch—or adding to a growing collection—Beaverbrooks offers a safe, knowledgeable, and reputable place to shop. With official partnerships, attentive service, and flexible ways to buy, they’re a standout option in a world full of uncertainty.
FAQs
Q: Are the watches sold by Beaverbrooks genuine?
Yes. All timepieces are brand-new and sourced directly from authorised distributors or the brands themselves.
Q: Do luxury watches at Beaverbrooks come with warranty?
Absolutely. You’ll receive a full manufacturer’s warranty, just as if you bought directly from the brand.
Q: Is it better to buy in-store or online?
That depends. Online offers convenience, but in-store allows you to try pieces on and speak to staff. Fortunately, Beaverbrooks supports both options seamlessly.
Q: Can I get my watch serviced through Beaverbrooks?
Yes. They work with official service partners and can help with ongoing maintenance or repairs.
Q: Is financing available?
Yes, interest-free credit is available on many models, both online and in-store.
