In a world where trends come and go, DC Shoes has carved out a legacy that refuses to fade. Since its founding in 1994, the brand has remained a force of style, performance, and rebellion—deeply embedded in the DNA of skateboarding and snowboarding culture.Co-founded by visionary minds Ken Block and Damon Way, DC Shoes was never meant to fit in. It was built to disrupt, to innovate, and above all—to shred.
The Roots: Born from Skate
In the early ’90s, skateboarding was more underground than mainstream. DC Shoes entered the scene with one mission: to create high-performance footwear that could handle the daily punishment of skateboarding without sacrificing style. The result? Shoes that became instant classics, recognized for their chunky silhouettes, bold branding, and unmatched durability.
From iconic pro models to experimental designs, DC quickly became the go-to brand for skaters worldwide. But it wasn’t just about the shoes—it was about the attitude. DC embraced the raw, gritty spirit of street skating and elevated it through authentic collaborations with riders, musicians, and artists.
The Rise in Snowboarding
As skateboarding culture spilled into the mountains, DC followed the natural progression. The brand expanded into snowboarding gear, bringing the same relentless innovation and rebellious edge to the slopes.
Today, DC’s snow collection includes:
- Advanced snowboard jackets designed for performance, mobility, and warmth.
- Technical snowboard pants built for durability and freedom of movement.
- Layered systems and accessories trusted by pros and everyday riders alike.
From icy rails to backcountry powder, DC gear holds its own in the harshest conditions—always pushing riders to go bigger, faster, and bolder.
Beyond the Board: Music, Art, and Streetwear Culture
What truly sets DC Shoes apart is its ability to live at the intersection of fashion, function, and culture. Over the decades, DC has seamlessly woven streetwear, music, and art into its identity—helping shape a lifestyle that transcends sport.
Collaborations with musicians, tattoo artists, and streetwear pioneers have helped DC cultivate a loyal community of creators and disruptors. It’s not just gear—it’s an expression of individuality, rebellion, and freedom.
For Every Generation of Shredders
Whether you’re a seasoned rider or just discovering your groove, DC’s collections are built for all levels and styles. The brand offers:
- Men’s, women’s, and kids’ skate shoes and boots
- Casual lifestyle sneakers with skate-inspired DNA
- Performance-driven snowboard gear for all conditions
With a focus on durability, comfort, and progressive design, DC Shoes remains the choice for those who push boundaries and demand more from their gear—and themselves.
Staying True to the Founders’ Vision
Three decades on, DC Shoes still honors the legacy of Ken Block and Damon Way. Their shared vision—to build a brand that champions performance, progression, and culture—lives on in every product, every campaign, and every kickflip.
With authenticity at its core, DC continues to shape the future of skate and snow culture while staying true to its roots.
Still Built to Shred
From urban pavement to mountain peaks, DC Shoes has never stopped moving, innovating, and inspiring. It’s more than just a brand—it’s a global community of riders, creators, and rule-breakers who understand that the real ride starts when you step outside the lines.
Built to shred. Designed to last. Trusted by generations. That’s DC.
