When most people think of Hamleys, they picture the iconic London toy store filled with plush teddy bears, model trains, and rows of LEGO sets. But step inside—or better yet, browse the official Hamleys website—and you’ll discover a whole world of emerging toy trends, tech-forward gadgets, and cleverly designed playthings that are delighting modern families across the UK.
In 2025, toy shopping is about more than fun—parents want toys that inspire creativity, promote learning, and keep kids engaged beyond the first five minutes. Luckily, Hamleys is leading the charge in that direction, stocking some of the most imaginative and on-trend toys you probably haven’t heard of (yet).
Here are seven fresh picks that are changing the game.
1. Memory-Boosting Board Games for Early Learning
These aren’t the dusty board games of the past. Today’s educational games are interactive, fast-paced, and designed by child development experts. Hamleys offers a curated selection of memory games, logic puzzles, and language-building games perfect for family night or classroom-style play.
Why they’re trending:
- Support cognitive growth
- Encourage screen-free interaction
- Great for ages 3–10
2. Sensory Toys for Emotional Regulation
Weighted plushies, squishy fidgets, textured balls—these toys aren’t just satisfying to hold; they’re essential tools for helping kids with sensory needs or anxiety. You’ll find a wide range at Hamleys, from quiet sensory play kits to calming glow-in-the-dark items designed for bedtime wind-downs.
Why it matters:
- Helps with focus in children with ADHD
- Encourages self-soothing and tactile engagement
- Loved by neurodivergent and neurotypical kids alike
3. Mini Movie Projectors for DIY Cinema Nights
A projector as a toy? Absolutely. Compact, colourful, and simple to use, kids’ projectors let little ones play their favourite cartoons or digital storybooks right on their bedroom walls. A growing category in the toy world, these are ideal for creating fun screen-time experiences without a tablet.
Expect to find:
- Kid-safe designs
- Simple Bluetooth or USB connectivity
- Great gift options for age 6+
4. Hand-Controlled Drones & UFO Flyers
Forget remote controls—kids are now flying drones with simple hand motions. These indoor-safe UFO flyers are a massive hit in 2025. They hover, dip, and glide based on your movements, making them perfect for energetic play in tight spaces. Many models stocked by Hamleys come with obstacle sensors and auto-land features to keep things parent-friendly.
Why they fly off shelves:
- Improves hand-eye coordination
- Offers high-tech fun without a screen
- Suitable for kids 5+ (and adults who “just want to try it once”)
5. Augmented Reality Drawing Kits
Turn a child’s drawing into a moving animation? With augmented reality drawing kits, that’s now possible. Kids draw using a special app or smartbook, scan their creations, and watch them come to life on screen. Hamleys features some of the best-reviewed AR kits that blend creativity with digital interaction—ideal for future illustrators and tech-loving artists.
What kids love:
- See their imagination on screen
- Blend traditional art with digital tools
- Learn storytelling and animation basics
6. Build-Your-Own Toy Kits
These hands-on kits let kids build their own race cars, wind-up robots, and musical instruments—turning toy time into STEM time. No batteries required, just imagination and basic assembly skills. Perfect for ages 6–12 and a great screen-free weekend activity.
Includes:
- Snap-fit construction sets
- Kid-friendly instruction manuals
- The satisfaction of “I made that!”
Today’s Toys Build Tomorrow’s Curiosity
Play has changed—but the need for meaningful toys hasn’t. Whether it’s calming a restless mind, sparking a new hobby, or building STEM skills in disguise, the right toy can do more than entertain—it can empower.
That’s why parents and kids alike keep returning to Hamleys. Not just for fun—but for the kind of play that actually matters.
