American Dream in East Rutherford, New Jersey, is more than a shopping center—it’s a full-scale family destination built for unforgettable day outs. While ordinary malls are all about retail, American Dream is equal parts entertainment, play, and quality time. For families, that translates to an all-in-one destination where kids can laugh, parents can unwind, and everyone can experience something fresh.
Picture this: your morning skiing the slopes at Big SNOW, your afternoon zooming down roller coasters at Nickelodeon Universe, and your evening navigating immersive exhibits—all without ever having to go outside. This is what makes American Dream not merely a stop, but an adventure in itself.
Nickelodeon Universe: Indoor Theme Park Inside a Mall
One of the most recognizable attractions within American Dream is Nickelodeon Universe, the Western Hemisphere’s largest indoor theme park. It’s a dreamland for children and nostalgic adults alike, filled with thrilling rides, interactive shows, and meet-and-greets with beloved characters like SpongeBob SquarePants, the Teenage Mutant Ninja Turtles, and Dora the Explorer.
From family-friendly carousels to adrenaline-pumping roller coasters like The Shredder, there’s something for all ages and levels of bravery. The fully indoor setting ensures that fun isn’t weather-dependent, making it an ideal escape year-round.
Big SNOW: Winter Fun All Year Round
Where else can you snowboard during the spring and ski in the summer? Big SNOW at American Dream is North America’s first and only indoor, real-snow ski and snowboarding resort. The 180,000-square-foot complex keeps a year-round temperature of 28°F and has a 16-story ski slope, perfect for novices and experienced skiers.
The on-site rental equipment and lesson opportunities allow it to be easy for beginners to get in on the action, while pros get to experience the rush of the slope whenever the mood strikes them. For family groups wanting to introduce children to snow sports safely and under control, Big SNOW is the solution.
DreamWorks Water Park: Splash into Imagination
Located next to the thrill rides is the DreamWorks Water Park, North America’s largest indoor water park. This aquatic wonderland boasts record-breaking water slides, lazy river, behemoth wave pool, and themed splash areas inspired by blockbuster DreamWorks franchises such as Shrek, Kung Fu Panda, and Madagascar.
With water maintained at a pleasant 81°F, guests can have tropical atmosphere even in the midst of a blizzard outside. Swimming isn’t all it’s about; it’s about being immersed in storytelling and water adventure that’s next level.
World-Class Shopping with a Twist
Of course, American Dream wouldn’t be American Dream without shopping—and it does not disappoint. Shoppers can browse a staggering array of stores, from high-end names such as Saks Fifth Avenue and Hermes to mass-market favorites such as Uniqlo, Lululemon, and Primark.
Eating That Keeps Up with the Fun
With all the activity and amusement, families will build up an appetite—and American Dream does not let down when it comes to dining. The variety of eateries is as varied as the entertainment.
From casual favorites such as Five Guys and Shake Shack to fine sit-down restaurants such as Carpaccio (offering high-quality Italian food), there is something for every palate and budget.
Why American Dream is the Future of Leisure Destinations
American Dream is more than a shopping mall—it’s an idea of what family trips in the age of now should be. Bringing together entertainment, shopping, restaurants, and lifestyle experiences in a single destination, it addresses changing family needs and aspirations for full-value days out without the hassles of meticulous planning.
It’s where you can have a birthday party, arrange date nights, discover fresh activities, or just break out of the dailiness.
