When was the last time you got excited about toilet paper? Probably never—until now. Because this isn’t just toilet paper. This is about soft, sustainable comfort for your home and a better future for the planet. Every roll you buy turns an everyday bathroom essential into a small but mighty act of kindness. Welcome to a movement that’s fun, bold, and surprisingly life-changing.
TL;DR
Who Gives A Crap makes eco-friendly toilet paper that’s soft, strong, and stylish, with the choice of recycled or bamboo rolls. Half their profits go to global sanitation projects, meaning your bathroom habits can help change the world.
Why Toilet Paper Needs a Revolution
We don’t often think about the impact of something as ordinary as loo roll. But traditional toilet paper production uses millions of trees every year, tons of water, and energy-intensive processes that harm the environment. And while we enjoy the luxury of flushing and forgetting, 1 in 4 people around the globe live without access to a proper toilet. That’s not just inconvenient—it’s a major health crisis.
This is where Who Gives A Crap flips the script. They’ve taken something routine and turned it into a tool for positive change—without compromising on comfort.
Soft on You, Gentle on the Planet
One of the biggest myths about eco-friendly products is that you have to sacrifice quality. Not here. These rolls are 3-ply, luxuriously soft, and tough enough to handle business. You can choose between:
- 100% Recycled Paper – Made from post-consumer waste, saving trees and water.
- 100% Bamboo – Fast-growing, sustainable, and naturally soft.
Both options are wrapped in gorgeous, plastic-free paper packaging—so pretty you might want to leave them on display.
Giving Back, Roll by Roll
Here’s the part that sets this brand apart: they donate 50% of their profits to help build toilets and improve sanitation in communities that need it most. It’s not a marketing gimmick—it’s their core mission. Every time you stock up, you’re directly funding projects that can save lives and prevent disease.
No More “We’re Out!” Moments
Life is busy, and nothing’s worse than realising you’re down to your last sheet. With their easy subscription service, you choose how often your rolls arrive—every 4, 8, 12, or 16 weeks—so you’ll never have to do a desperate dash to the shop again. And yes, delivery is carbon-neutral too.
Real Customers, Real Love
Soft, strong, and lasts ages! Plus, I feel good knowing my money’s doing something positive. – Emily R.
I never thought I’d rave about toilet paper, but here I am. Gorgeous packaging, great quality, and no plastic. – James W.
The bamboo rolls are my favourite—luxurious feel and zero guilt. Only wish I’d switched sooner! – Sophie T.
Why People Can’t Stop Talking About It
It’s more than just a product—it’s a conversation starter. Whether it’s the cheeky packaging, the laugh-out-loud emails, or the fact that every bathroom visit is a tiny act of charity, Who Gives A Crap has managed to make an everyday essential something people genuinely get excited about.
It’s the kind of brand that makes you feel part of something bigger—something that’s helping the planet, helping people, and helping you live a little more consciously without any extra effort.
Why This Matters Now
If you’re looking for eco-friendly toilet paper, sustainable bamboo loo rolls, or a recycled toilet paper subscription, there’s never been a better time to switch. Sustainability is no longer a niche—it’s the standard people expect. And when a brand can deliver on eco-credentials and comfort, that’s when loyalty is built.
The Bottom Line
Your bathroom might not seem like the place to spark a global movement—but that’s exactly what’s happening here. By swapping your regular rolls for Who Gives A Crap, you’re making a choice that’s better for you, better for the planet, and better for people in need. All without sacrificing the softness your behind deserves.
FAQs
1. Is the toilet paper really eco-friendly?
Yes—made from recycled paper or sustainably grown bamboo, wrapped in recyclable paper, and shipped carbon-neutral.
2. Does it feel as soft as regular toilet paper?
Absolutely. Many customers say it’s even softer, especially the bamboo option.
3. How does the subscription work?
Choose your roll type and how often you want them delivered. You can pause, skip, or cancel anytime.
4. How much of my money goes to charity?
50% of profits are donated to sanitation and clean water projects around the world.
