With over 260 years of history, Hamleys is no stranger to delighting generations of families. But in 2025, this world-renowned toy destination isn’t just about timeless teddy bears and train sets—it’s become a hub for unexpected, smart, and delightfully modern toys that spark joy across every age group.
While many toy stores stick to the basics, Hamleys has evolved into a carefully curated playground of innovation—where screen-free exploration, role play, and interactive design collide. So if you think you’ve seen everything, think again.
Here are the latest under-the-radar toy finds making waves this year—and why they’re worth a spot in your home.
1. Mood Color-Changing Plushies
These adorable creatures aren’t just cute—they’re reactive! Mood plush toys shift color based on light exposure or hand warmth, teaching children how external factors can affect their environment.
Why parents love them:
- Doubles as a sensory toy
- Non-verbal way for kids to express feelings
- Ideal for bedrooms, quiet corners, or calming down routines
You can find a variety of these trending companions at Hamleys, including reversible octopuses, bunnies, and even sea creatures.
2. Indoor Pop-Up Play Tents with Story Themes
Forget the basic play teepee. In 2025, interactive storytelling tents are taking over playrooms. These aren’t just for hide-and-seek—they come with sound effects, LED starscapes, and themed prints like space stations, fairy castles, or jungle adventures.
Why it works:
- Encourages imaginative solo or sibling play
- Easy setup & storage
- Works well in smaller flats or urban homes
Parents shopping on the Hamleys website can browse exclusive themes not available elsewhere.
3. Mini Market Sets – Roleplay, Reinvented
Move over, toy kitchens—it’s time for mini markets and checkouts. These sets give toddlers everything they need to “run a shop,” from barcode scanners to tiny reusable tote bags and credit card machines.
What kids gain:
- Basic math and money-handling skills
- Independence and confidence in play
- Endless pretend-play scenarios
Hamleys is one of the few major UK retailers offering high-quality wooden and eco-conscious market roleplay sets that don’t feel overly plastic or clunky.
4. Child-Friendly Audio Story Boxes
Screen-free storytelling is booming in the UK, and audio story boxes are the latest must-have. These compact speakers let children play stories, songs, or language lessons by placing character figurines or cards on the top.
Top features:
- Rechargeable, no Wi-Fi needed
- Encourages independent listening
- Builds vocabulary and comprehension
From fairytales to bedtime meditations, Hamleys stocks some of the most popular (and parent-approved) options in this growing category.
5. Light-Up Drawing Boards with Reusable Screens
Say goodbye to paper waste—these glow boards let kids draw with special pens that light up on reusable, erasable surfaces. Some models even animate simple drawings into glowing cartoons.
Why they’re a hit:
- Encourages creativity on the go
- Mess-free, perfect for travel or car rides
- Supports early writing and drawing development
Parents looking for quiet-time toys love that these boards—many of which are sold by Hamleys—keep kids engaged without overstimulation.
Why It Matters: Thoughtful Play for a New Generation
Today’s toys have a tall order—they need to entertain, teach, and inspire without adding more screen time or stress. These new arrivals hit the mark, offering purposeful play disguised as everyday fun.
In a fast-changing toy landscape, Hamleys continues to lead by example—championing toys that matter, toys that evolve, and toys that spark connection, not just click
Big Magic, Small Surprises
From tents that tell stories to mood plushies that teach emotional expression, 2025’s toy scene is richer than ever—and Hamleys is the place to explore it all. These aren’t just toys—they’re tools for creativity, learning, and lifelong memories.
Because at the end of the day, the best toy is the one they never want to put down.
